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- Explain the concept of Pay-Per-Click (PPC) advertising and how it acts as a greenhouse for businesses, providing a controlled environment for growth.
- Mention how unlike organic growth, PPC provides immediate visibility and traffic.
Setting Up Your Greenhouse: PPC Account Setup
- Discuss various platforms available for PPC campaigns (Google Ads, Facebook Ads, etc.).
- Explain how different platforms cater to different audiences and goals.
Budgeting and Bidding
- Explain the concept of budgeting in PPC, how to set a daily/monthly budget.
- Discuss different bidding strategies and how they affect ad placements.
Planting the Seeds: Campaign Creation
- Discuss the importance of compelling ad copy.
- Provide tips for writing effective ad copy that encourages clicks.
Targeting and Re-targeting
- Explain the concept of targeting and retargeting in PPC.
- Discuss how proper targeting can lead to better ROI.
Nurturing the Growth: Campaign Optimization
- Discuss the importance of analyzing campaign performance.
- Mention various metrics to monitor and tools that can be used for analysis.
- Explain the concept of A/B testing in PPC.
- Discuss how A/B testing can help improve ad performance and ROI.
- Recap the steps involved in setting up, running, and optimizing PPC campaigns.
- Mention how a well-managed PPC campaign can provide a significant boost to a business’s online visibility and growth.